Jan 15Is steetwear over ?In 2019, VA (Virgil Abloh) declared to Dazed “streetwear is definitely gonna die”. 4 years later, hoodies and sneakers seem to be disappearing from the catwalks, and the sneaker market is growing much slower than before. Does this mean that streetwear is coming to an end? That’s the question Lauren…4 min read4 min read
Nov 6, 2022Aesthetic of UglinessCrocs are on the catwalks of fashion weeks. For a long time symbol of bad taste, crocs are now the pinnacle of fashion. Balenciaga is one of those brands that constantly challenges our concept of beauty, and especially ugliness. …Fashion5 min readFashion5 min read
Oct 18, 2022Yeezy Gap : Why selling clothes in trash bags is not a good ideaThe scene is grotesque, dozens of people rummage through garbage bags to buy a hoodie. Angry customers ask the salesmen to help them, but they do nothing. The scene I just described is the one that took place during the store launch of the Yeezy Gap collection in august. This…Marketing7 min readMarketing7 min read
Oct 9, 2022What is beauty ?The title looks like a subject of the baccalaureate of philosophy but I reassure you, it’s not. Sometimes designers are hated then loved, loved then are unfashionable, for no apparent reason. Behind these mysterious comings and goings of fashion, is it possible to find an objective measure of beauty? …Dior7 min readDior7 min read
Oct 6, 2022Who will be the next creative director of Louis VuittonWho will be the next creative director of Louis Vuitton? That’s the million-dollar question that the entire industry, and even more so LVMH executives, are asking. While we wait for the official announcement, we can try to make some predictions about the next head of Louis Vuitton. 3 people are…Fashion9 min readFashion9 min read
Aug 11, 2022ISSEY MIYAKE : The stylist of Steve JobsBorn just before the Second World War, Issey Miyake had to grow up in wartime and face the trauma of nuclear bombs. When he grew up, he studied at a design school before joining the Parisian fashion trade union to become a fashion designer. …Fashion2 min readFashion2 min read
Jul 25, 2022Street wear and luxury: common points and differencesRecently a friend tried to buy a pair of air max 1, a model which isn’t exceptional, except its colour of a pastel shade. It wasn’t a very limited pair or a flagship collaboration neither. However, it was impossible to get it without paying more than twice its initial amount…Luxury5 min readLuxury5 min read
May 30, 2022Osaka Five : the five brands that made Japan denims better than the American oneIf Japanese people admire the American way of life, it is partly because the American lifestyle holds a promise of freedom and intense life, which is the antithesis of the Japanese culture where work and comformity is the norm. Thus, it is not a surprise that the nippons developed a…Fashion3 min readFashion3 min read
Apr 20, 2022Vintage Hunter : a Lacoste tag historyFounded in 1933 by René Lacoste and André Gilles, the French brand Lacoste quickly made a name for itself on the tennis courts with its famous cotton pique polo shirt, combining comfort, breathability and class. From 1950 onwards, the brand began to make its mark on the world, particularly in…Lacoste1 min readLacoste1 min read
Apr 14, 2022John Galliano: the archetype of a neurotic eraI have always thought that fashion and its whole system is a representation of “l’air du temps”, both the bad and the good. Consequently, I think that analysing this industry is, to a lesser extent, like analysing our own society. The book Fashion at the edge by Caroline Evans, highlights…Dior6 min readDior6 min read
